This Club Communications Policy (the “Policy”) sets our guidelines governing internal
and external communications in FC ATHLETICO.
- ““Authorized Persons” are coaches and any other paid or unpaid members of staff.
Director from time to time for specific kinds of communications on behalf of the club.
Authorized persons are also those whose communication with staff members and
current and potential members all within their approved job description
- b) “Basic Club Information” is any information about FC ATHLETICO, including its
business, markets, products, services, finances, financing plans, operations, objectives,
Members and other business relationships, personnel, and financial and operating
- c) “Confidential Club Information” is any club information that has not been made
publicly available by FC ATHLETICO, as well as information of third parties that the FC
ATHLETICO is obligated to keep confidential.
- d) “Internal Communication” is the dissemination of information between employed FC
ATHLETICO coaches and/or staff members.
- e) “Team Communication” is the dissemination of information between the coach and a
specific team. All team communication should include the club directors.
- f) “Club-wide Communication” is the dissemination of information from the directors of
the club to all members currently registered in the club.
- g) “External Communication” is the dissemination of information from the directors of the
club to all current and potential future members.
- h) “Press Media Communication” is information shared to the FC ATHLETICO social
media pages. Press Media Communication will be sent out by directors.
The purpose of this Policy is to define and provide guidelines on the extent, quality and
output of communication with FC ATHLETICO, its members and non-members.
FC ATHLETICO is committed to the dissemination of timely, accurate and quality
information to all current and potential members as well as partners. All internal and
external communications should be aimed towards the achievement of FC
ATHLETICO’s vision and mission, and should be in line with its approved Strategy.
All communication should be in line with FC ATHLETICO-approved standards. Only
“Authorized Persons” are permitted to undertake FC ATHLETICO’s internal and external
FC ATHLETICO recognizes that active communication with different current members,
future members and the general public is an integral part of its Strategy. In order to
reach its overall goals for communication, the following guiding principles should always
be adhered to:
- a) Only Authorized Persons shall be permitted to have formal engagements with
external members via media engagements and press releases.
- b) All information must be conveyed through the appropriate and approved
communication channels to FC ATHLETICO Members in a timely manner.
All requests for information by members shall be responded to by the relevant
Authorized Person(s) within 24 hours of receiving the request. A turnaround time of two
(2) working days shall apply to all requests; where the information sought may require
more time to deliver, an acknowledgement of the request must be made within the
stipulated time period (36 hours).
- c) All Authorized Persons shall proactively develop contacts with respective teams and
members to ensure timely, open and constant communication.
- d) All communication must be clear, concise and intentional.
- e) Regular feedback is encouraged from all FC ATHLETICO members and will be
applied towards ensuring better service delivery.
- g) All FC ATHLETICO communication must be consistent in style and message to build
Guidelines for External Communication
The support and participation of FC ATHLETICO members is crucial to its long-term
success and is therefore always desired. All communication to members should be
anchored on this premise and aimed at making the ALL members and non-members
feel involved and not alienated. External communication should also promote overall
knowledge and awareness of FC ATHLETICO, its markets, products, services etc.,
among the different elements that are part of FC ATHLETICO.
All team communication must be approved by the director. The director shall approve all
Team Communication. Exceptions may exist in situations where such communication is
part of a team’s functions; for example, confirming field numbers or last minute game
FC ATHLETICO’s Press Media, plays a part of its success. Social media, which serves
as the medium through which FC ATHLETICO reaches current, future and past
members, is accorded high priority in FC ATHLETICO As such, communication with
media is to be handled with the highest levels of sensitivity and professionalism and
must always be handled by the director.
Only Authorized Persons shall be permitted to grant interviews of any sort (print, TV,
online) and be quoted with respect to FC ATHLETICO’s external communications.
Guidelines for Internal Communication
FC ATHLETICO’s internal communication is targeted at all its staff and coaches,
towards the achievement of its overall objectives. Furthermore, internal communication
is aimed at strengthening the organizational culture and feeling of commitment among
all FC ATHLETICO staff and members, thereby increasing active participation and team
Internal communication shall be handled by the Authorized Persons responsible for
such correspondence, including strategy and methodology, club affairs and direction.
Communication between and amongst coaches and staff members must be
professional at all times. Staff members are to be addressed by either their first names
or by their initials in all written communication, except letters which must bear the full
name of the staff member or coach. The use of titles, nicknames or any other names is
strictly prohibited in written communication.
Disclosure of Confidential Information
FC ATHLETICO is committed to providing timely, accurate, and complete disclosure of
its basic company information in an appropriate manner. Disclosure of confidential
information is however strictly prohibited as detailed in the FC ATHLETICO
Confidentiality and Non-Disclosure Agreement which is signed by all coaches and staff
members upon assumption of duty. Violation of this Agreement may attract legal